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Search Engine Marketing

Search engine marketing (SEM) is the process that comes after search engine optimization. Now that you have completed the initial optimization of your website, you need to focus on the ongoing marketing plan for your website.

While search engine optimization (SEO) is mainly focused on internal elements within your website (content, internal linking, code etc.) Search engine marketing focuses on offsite elements and search engine results pages (SERPs.) SEO is part of the Search Engine Marketing program but SEM is much, much more.

The Process

  • Paid Submission
  • Directory Submissions (Paid & Free)
  • Pay Per Click Campaigns (Google Adwords, Yahoo Search Marketing, MSN, Ask)
  • Website Reporting and Analytics
  • Banner Ad Campaigns

A good search engine marketer is a project manager who is in charge of all aspects of the clients marketing campaigns. He oversees the search engine optimization work, manages budgets, updates listings and compares the reporting and analytics on a monthly basis.

Please click here to see some SEO/SEM information.

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