November 26, 2017 Pay Per Click 4 Comments

his update has been a long time overdue. The old interface was tired and difficult to use. Something simple, like the date picker, was nearly impossible to use. The new design is pleasing to the eye and easier to navigate.

If you are still seeing the old interface, click on the gear on the top right of your screen and select the new interface. Watch out for a popup that says “Try the new Adwords Beta.”

Google is not known for sexy design. They like the basics and they like basic. While Google is all about mobile, the new system really works well on desktop. I use dual 27″ monitors at 1920 px and it looks great. It is much more intuitive than it’s predecessor and who reads the manual anyway? We need something that makes sense and is easier to use.

New Look

There is a new double left navigation. The outer navigation pane (dark gray) displays your campaigns and ad groups. The inner pane (light gray) displays your keywords, ads, extensions, locations,  etc.

Tools Menu

There is a new tool menu on the top right. Click on the wrench to generate a mega menu that displays billing, account information, conversion tracking, linking to Google Analytics and more. There is a new help icon with links to useful guides. There is also a link to go back to the previous version.

Overall View

You can tailor the overall experience to what you want to see when you login. You can see your campaign’s performance highlights, your clicks across devices, and your highest-performing keywords and ads. The fonts are bigger and easier to read and the charts and graphs are much more attractive.


Like everything new, it will take some time to get used to the new interface. You can jump back and forth between interfaces until you get used to it. It is big and bold; the UI is very attractive and loads fast. Adwords now offers Dashboards – and inside of Dashboards you have Reports. Dimensions have been renamed to “Reports” and “Predefined Reports.” I am still getting to grips with the new interface, but first impressions are very good. Get stuck in and compare it with the old system. You never know how long the old interface will be working.

Written by Sean Duffy